Fueled by creativity and driven by relentless work, Albert Einstein was able to see through the foggy windshield of complexity and find the fundamental principles that are the pavement of our universe. His work laid a foundation that has allowed others to build upon, leading to a harnessing of nuclear energy and space travel. While the technology of automotive repair may not be on a par with nuclear energy or space travel, there is something important we can take from Einstein's journey: the power of "simple" and the value of the technician's perspective.
The power of simple is manifested in that others were able to build from the foundation Einstein identified and defined. They were able to accomplish things they most likely could not have otherwise. We also have experienced this phenomenon.
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Consider Ohm's law. Georg Ohm did the hard work and broke down the complex to a simple law. We use the principles contained in that law as a starting point to understand the complexities of electricity and circuit dynamics. As technicians, we understand objects and assemblies. We understand how things come apart and go back together.
Isn't this what Einstein and Ohm did? They figured out how "it" comes apart, which led to the ability of others to put "it" back together. In our experience, we disassemble, repair and reassemble objects we can see and touch. Our goal is a repair. However, to repair today's vehicles, we must expand our understanding beyond things we can touch, see and use wrenches on.
We must apply the technician's approach to learning, information gathering and analysis. First, the simple act of color-coding helps to bring out the true wealth of your knowledge and is an excellent step in diagram analysis. Beyond that, it's an amazing tool for developing the awareness needed to get on the road to becoming an expert learner. In this article, I show some of the ways the elements of learning, information and the technology fit together.
As a result, you'll learn techniques that will increase your analytic and knowledge-building efficiency, which you can apply to any learning challenge. The power source for color-coding is the Color-Code Legend Fig. The Color-Code Legend was born from the process of identifying the simple within the complex. Try it for yourself. Bring together a handful of circuit diagrams and look for the simplified patterns in those circuits. You'll find that every circuit must have a load and every load must have a power side and a ground side.
Most circuits are switched and some loads are variable.
Bring this information together and you end up with the four basic circuit patterns shown in the Color-Code Legend. The top circuit in the Color-Code Legend is "the one. The other three circuits build from it and account for fundamental variations. In addition, all circuits build from at least one of these patterns or a combination of them. From the technician's perspective, the Color-Code Legend can best be understood by taking apart its assembly and identifying the subassemblies that make up the whole.
Study these simple circuit assemblies and master every aspect of them. If you don't master the simple stuff, you have no chance with the complex. This is where the colors come in. Each circuit displays a unique voltage condition. In the Color-Code Legend I've already highlighted each condition with a color. Note that yellow and orange, which represent the switched portions of the circuits, actually represent two voltage conditions that depend on the condition of the switch - open or closed.
I've made one important change from the '97 article.High customer experience is essential. Happy customers will leave better reviews. These reviews will generate a social proof of concept. Expanding their options will increase the chances that they will leave a review. Your website should not be the only place where customers can review your products.
Make yourself available on platforms that you know people are using on a daily basis. Facebook reviews can give your business added exposure, because of its popularity. This accomplishes two things.
The other Facebook users will see the review. It may encourage prospective customers to click on your profile. Getting potential consumers to your page is half the battle. It required very little work on your part and almost no cost to accomplish this. Driving more people to your Facebook page can generate more traffic on your website as well. With that said, you still need to have a presence on those other platforms. Not all of those are relevant to every business. However, a local restaurant would need a presence on this platform.
Ask your customers to review your products. Amazon does this as well. Their platform is slightly different. Ask them directly in your retail location as well. This is a great strategy for small business owners and restaurants. Customers who have had a negative experience are likely to go out of their way to speak their mind.We shared some social contest ideas in our recent post on social promotions that can impact your bottom line, but keeping things simple is always a good idea.
Ask customers to add a hashtag on Instagram or post a quick note on your Facebook page. Lensbaby regularly runs Facebook contests asking fans to submit photos, like the heart bokeh image at the top of this post, that show off what their unique lenses can do.
Reward those who review. This can be a nice way to thank your customers, and it also adds a level of credibility to their review. Consider adding the source of the review, like Yelp, to encourage other customers to send in their own feedback. Give your customers a reason to review you. It may be something as simple as writing a personalized thank you note, but that gesture will go a long way in making your customers feel warm and fuzzy.
Delush Polish does such a great job at going the extra mile that customers actually share the packaging on Instagram. Do you have your own tips for improving and increasing customer testimonials. Feature image by Mark Mathosian on FlickrMegan is a marketing Swiss Army knife who loves working with our clients on testimonials, promoting our stores on social media and planning cool Bigcommerce events. Get permanent verified review on your products and boost your sale.
Only we provide unique Dedicated IPs and VPS server for each account!. We use the BigCommerce built-in reviews for products and ShopperApproved for our overall service.
Now for true review replies, I would recommend using either Disqus or Yotpo instead. Both are free and easy to integrate into your store. To counter reply to a negative review for example.
Can you reply to a review in Bigcommerce. I searched for a way, but no luck. Should I use another service for that feature. Great article, but I did not set up reviews as all my items are one of a kind antique etc and when it is sold it is removed is there a way to set up reviews for the store or web site.
We share many of these tips with enterprise software vendors to help them drive high-quality reviews on our site, G2Crowd. Reviews like these are both a great way for customers to share their feedback and an invaluable resource for vendors.
Good points Anupam, faking testimonials are never worth it. In addition to sounding genuine, they could give you invaluable feedback for perfecting your product and even improving your shopping experience. View all posts by Megan O'Brien Amaznreview. Akhilesh I want to improve review our product. Lacey Lybecker Can you reply to a review in Bigcommerce.
Gail Lause Great article, but I did not set up reviews as all my items are one of a kind antique etc and when it is sold it is removed is there a way to set up reviews for the store or web site. Julie Neumann Great feedback Mohare, thank you for sharing. Julie Neumann Good points Anupam, faking testimonials are never worth it.Remember, this is when extra spice is added, as next week these sides all face each other again in reverse fixtures.
Munster, now under Johann van Graan, face Matt O'Connor's side at Thomond Park with both teams locked on six points despite Munster having drawn and won a game to Leicester's one win and a defeat. That means the pool is far from over as Racing 92 and Castres remain in the mix. Leicester head to Limerick on the back of a 32-25 loss at Wasps while Munster impressed in their 36-10 victory over the struggling Ospreys. Van Graan has inherited a strong squad that has a perfect mix of youth and experience and despite ongoing speculation surrounding the likes of CJ Stander and Peter O'Mahony's future, Munster's focus will be centred on claiming yet another European home win.
James Hart has been playing very well of late but a returning Conor Murray's quality should give the Irish province greater direction at the base and we expect them to be too much for their English visitors. Munster by 14 points. Glasgow Warriors vs Montpellier: Glasgow by 7 Scarlets vs Benetton Rugby: Scarlets by 23 Toulon vs Bath: Toulon by 8 Northampton vs Ospreys: Northampton by 10 Castres vs Racing 92: Castres by 7 Harlequins vs Ulster: Harlequins by 3 La Rochelle vs Wasps: La Rochelle by 5 Saracens vs Clermont: Saracens by 8 Exeter vs Leinster: Exeter by 5 googletag.
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A link has been posted to your Facebook feed. To find out more about Facebook commenting please read the Conversation Guidelines and FAQs Bob Wojnowski and John Niyo discuss the Lions' upcoming game with the Buccaneers and look back at the debacle of having only nine defenders on the filed to face the Ravens. Detroit NewsDetroit News pundits are split on who will win between the Lions and the Bucs on Sunday. Justin Rogers: With a look of a desperate team, the Lions come out hot for a change, but have to hold on late.
Lions, 27-23James Hawkins: The Lions and Buccaneers are both falling apart. Buccaneers, 21-17John Niyo: They've seen the enemy, and it is them. And unlike Baltimore, the Bucs aren't in the playoff mix. Lions, 24-17Bob Wojnowski: The Lions are fading and battered, but so are the Buccaneers.
So if the Lions have anything left, this is the place to show it. Log inSubscribe today for full access on your desktop, tablet, and mobile device.
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They were equipped with many big brand advertiser campaigns and some had what seemed like almost unlimited budgets with high payouts. This was a proven out by their engagement results. The ads were very integrated and that was a big contributor to the high CTRs. Either way, native ad performance was great in Q4 2014 and publishers will begin to really take notice in 2015.
Related Read: How Can Bloggers Use Native Advertising and Content Marketing. Our bet is that it does. The ability to place highly integrated ads that get high engagement and usually lead to white label advertorials is like a crack to big brand advertisers. Related Read: 5 Tips in Monetizing Native AdsAs the publishers and advertisers start to open their eyes to the great initial results of native advertising, so will new incumbents. New native advertising networks will flood the market with high promises and low value offerings looking for flash-in-the-pan profits.
This will accelerate if a big player like Google, Microsoft or Yahoo buys a native ad network. As with any new market, it will cut its own fat over time and the flash-in-the-pan native ad networks will die off and the top native ad networks that actually create value in the market will innovate and dominate.
Right now targeting is quite rudimentary and not too much innovation has been put into the native ad creatives. There will be a lot more spammy native ad networks popping up than value-add native ad networks. Be wary of which networks you choose to run your native ad campaigns with. Even the publishers that use DFP premium have no clue about it or how to use the features. Google made a great step to include it in the DFP Publisher University.
The first party data management tools are only available for DFP Premium and not DFP Small Business.